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VANCOUVER, British Columbia, Feb. 20, 2013 (GLOBE NEWSWIRE) -- Coastal.com (Nasdaq:COA) (TSX:COA) (Stockholm:COA), the leading online provider of eyewear, announced today that it has signed an exclusive multi-year licensing agreement with Alyssa Milano to develop a line of branded signature eyewear for women, Touch by Alyssa Milano, that will be exclusive to Coastal.com's industry leading websites.
Milano is a widely-recognized actress, producer, and former singer. She is best known for her roles in the television series
Who's the Boss,
Melrose Place. Milano has also made a name for herself in the fashion industry with her other Touch by Alyssa Milano collections. The Touch by Alyssa Milano brand has become synonymous with style and function. Other Touch collections include unique apparel, jewelry and accessories designed for the stylish female sports fan.
"It feels great to be collaborating with Alyssa to develop an exclusive line of eyewear that will appeal to a wide range of our female customers," commented Aaron Magness, Coastal.com's VP of Marketing. "Our focus on Real Style, Real Value is a great fit with Alyssa's vision for the Touch eyewear line. Her strong, global fan base is super aligned with our core customer. They are going to love what they see."
Milano added, "I am excited to be working with the Coastal.com design team to create Touch eyewear styles that are both stylish and offer great value. As a glasses wearer, I know that eyewear is an important fashion accessory. My styles will be positioned so that everyone can afford to have more than one pair and be able to change their look when they want to. We are going to have fun with this, and I can't wait for the launch!"
Coastal.com is planning to launch the "Touch by Alyssa Milano" line of signature eyewear in summer 2013.
Creative Artists Agency (CAA), the world's leading entertainment and sports agency, brokered the deal with Coastal.com on behalf of its client, Milano.