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Michael Waltrip Racing (MWR) has teamed up with
Constant Contact®, Inc. (NASDAQ: CTCT) to give key sponsors and NASCAR partners an easy way to reward loyal fans through the CardStar app. The program kicks off this week at DAYTONA and will continue throughout the 2013 race season, offering everything from exclusive pictures and video content of MWR drivers, specials on MWR merchandise, sponsor discounts, and fan giveaways.
“NASCAR drivers have some of the most enthusiastic and supportive fans in sports – we can’t say enough good things about them,” said Michael Waltrip, MWR founder and co-owner. “And we want to thank them for their loyalty to NASCAR. With CardStar, we can do just that, and we can help drive new customers to our sport’s fantastic sponsors at the same time. It’s a win-win for us.”
With loyal MWR supporters flocking to DAYTONA, MWR has a perfect opportunity to reach fans with targeted content and promotions through the one thing consumers carry with them at all times: their smartphone. Race fans can become an MWR Insider anytime by downloading the CardStar app and the MWR Insider Card. The card gets them access to MWR merchandise and exclusive offers from partners and sponsors, like Aaron’s, 5-Hour ENERGY, and Monte Carlo Resort and Casino, right from their phone. The program will also drive foot traffic through geo-fencing capabilities that push special offers directly to the phones of consumers who are near participating local businesses.
“Recent research suggests that there are currently more than 114 million smartphone users in the US alone,” said Andy Miller, director of mobile products at Constant Contact. “That’s a huge opportunity for local businesses, letting them reach consumers with relevant offers when and where they are shopping. Our partnership with MWR demonstrates how easy that can be – so that you are delivering real value to fans, while also providing local merchants and franchises an opportunity to attract new customers.”