This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Google Glass Edges Closer to Reality (Update2)

(Updated from 12:05 a.m. EST to provide analyst comments in the fourth paragraph.)

NEW YORK ( TheStreet) -- Google (GOOG) Glass is closer to becoming a reality for everyday users, not just developers.

The search giant has shown off its new eyewear technology in a series of videos. Consumers can apparently use the phrase "Okay Glass" to start a slew of commands for the device. The technology comes in five colors: charcoal, tangerine, shale, cotton and sky.

Users are able to send messages, record videos, take pictures and conduct searches using Google Glass, which was first shown to the public at Google's I/O developer conference in June 2012. There are a slew of pictures on the site that show how Google Glass will look. There's also a video demonstrating how the technology feels while you're wearing it.

This could be another foray out of Google's core business, but eventually ties it back to what it does best, advertising and search. Hudson Square analyst Dan Ernst says Google is doing this to keep the long-term in mind and keep innovating. Google Glass "ties back to their core business of providing users access to information, and advertisers access to their users," Ernst wrote in an email.

Initially aimed at developers, Google has now announced that it will give Google Glass to people who can use it creatively. "We're looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass," the company wrote on its Web site. Users can submit short applications to try and win the right to use the new computerized eyewear.

Google Glass isn't the company's first foray into its own hardware. As the tech giant tries to become more of a hardware company and compete with the likes of Apple (AAPL - Get Report), it has already launched its own tablets and smartphones (the Nexus line). Google has also partnered with PC makers to create computers that run off its Chrome operating system, designed to compete with the MacBook Air and ultrabooks. Last year, Google acquired Motorola Mobility and is reportedly working on an X Phone, designed to be an iPhone killer.

The Glass project shows that innovation is alive and well at Google. Brian Sozzi, chief equities analyst at NBG Productions and a RealMoney contributor, says Wall Street is underestimating what Google has in the pipeline.

"For years, Google has been perceived as investing in products that never seem to come to market," Sozzi said in an email. "But, with pictures of a self-driving car floating around the Internet, and Google Glass set for release, it's very apparent years of investment are about to be unleashed into the everyday environment."

Google vs. Apple: A Tale of Two Companies

Rumors have circulated recently that Google may launch retail stores to help show off projects such as Google Glass and various Google-branded hardware. According to sources close to the situation, though, the rumors could be overblown.

Google Glass is set to be released next year for consumers. Developers are expected to get it later this year at a cost of $1,500 per unit.

Shares of Google were lower in Wednesday trade, off 0.9% to $799.42.

-- Written by Chris Ciaccia in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $128.46 0.00%
GOOG $558.40 0.00%
FB $78.97 0.00%
TSLA $203.34 0.00%
YHOO $44.28 0.00%


DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs