This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Western Union Launches Financial Empowerment Customer Engagement Campaign

The Western Union Company (NYSE: WU), a leader in global payment services, today announced the launch of a new, multi-faceted customer engagement campaign, designed to position Western Union ® as a unified financial empowerment solution for underserved consumers.

Building on the company’s corporate brand platform, “Moving Money for Better,” the campaign features the primary value proposition statement, “We believe the best person to manage your money is you.” The campaign will promote the breadth of Western Union product and service offerings – including money transfers, bill payments, prepaid cards and mobile wallet services – across Agent point-of-sale materials, traditional print and broadcast media, online marketing and advertising programs, and social media elements.

Launching first in the United States and extending across North America, the campaign will also call attention to the variety of ways consumers can access the Western Union product portfolio. Western Union consumer touch points include a combined network of more than 510,000 Agent locations worldwide 3, online at, mobile phones and ATMs, banks and financial institutions, and a network of more than 15,000 billers in the United States who currently receive consumer bill payments through Western Union.

According to Western Union market research, consumers are looking for more options from financial service providers that allow the individual to have greater control over their finances 1. Consumers specifically cite the need for an increased variety of products, and more flexibility in terms of access to financial services, as the primary elements that make them feel like they have greater control over their money, and how they spend it 2.

“Executing a unified campaign centered on economic empowerment will increase recognition for the ways that Western Union helps consumers take better control of their finances,” said Diane Scott, chief product & marketing officer, Western Union. “Whether it’s bill payments, money transfers or prepaid cards, delivered online or at one of thousands of Agent locations worldwide, Western Union provides reliable products and services that allow consumers to handle their money in a manner that best suits their individual needs.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.27 0.00%
FB $101.00 0.00%
GOOG $684.12 0.00%
TSLA $151.26 5.30%
YHOO $27.10 0.00%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs