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Western Union Launches Financial Empowerment Customer Engagement Campaign

The Western Union Company (NYSE: WU), a leader in global payment services, today announced the launch of a new, multi-faceted customer engagement campaign, designed to position Western Union ® as a unified financial empowerment solution for underserved consumers.

Building on the company’s corporate brand platform, “Moving Money for Better,” the campaign features the primary value proposition statement, “We believe the best person to manage your money is you.” The campaign will promote the breadth of Western Union product and service offerings – including money transfers, bill payments, prepaid cards and mobile wallet services – across Agent point-of-sale materials, traditional print and broadcast media, online marketing and advertising programs, and social media elements.

Launching first in the United States and extending across North America, the campaign will also call attention to the variety of ways consumers can access the Western Union product portfolio. Western Union consumer touch points include a combined network of more than 510,000 Agent locations worldwide 3, online at www.westernunion.com, mobile phones and ATMs, banks and financial institutions, and a network of more than 15,000 billers in the United States who currently receive consumer bill payments through Western Union.

According to Western Union market research, consumers are looking for more options from financial service providers that allow the individual to have greater control over their finances 1. Consumers specifically cite the need for an increased variety of products, and more flexibility in terms of access to financial services, as the primary elements that make them feel like they have greater control over their money, and how they spend it 2.

“Executing a unified campaign centered on economic empowerment will increase recognition for the ways that Western Union helps consumers take better control of their finances,” said Diane Scott, chief product & marketing officer, Western Union. “Whether it’s bill payments, money transfers or prepaid cards, delivered online or at one of thousands of Agent locations worldwide, Western Union provides reliable products and services that allow consumers to handle their money in a manner that best suits their individual needs.”

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