MIAMI, Feb. 20, 2013 /PRNewswire/ -- Batanga Media today announced the acquisition of Bolsa de Mulher, the leading women's internet group in Brazil. Bolsa de Mulher, one of the strongest brands on the internet in Brazil joins Batanga Media's portfolio of premium websites, mobile applications and social media platforms. Bolsa de Mulher focuses solely on women audiences with properties that offer social networking, multimedia content, services, relationship tools and research and market intelligence capabilities.
The addition of Sao Paulo-based Bolsa de Mulher reinforces Batanga Media's commitment to the Brazilian market. Currently Batanga Media delivers over twenty-six percent of the country's online audience through its properties and publisher partners. Brazil ranks as the 7th largest internet market globally, with an audience of 46.3 million visitors age 15 and older, up 16% from the previous year.
With the acquisition of Bolsa de Mulher, Batanga Media also announces a new President of Bolsa Group, Alexandre Jordao. Jordao will oversee all aspects of Bolsa de Mulher and all its properties under a new subsidiary of Batanga Media, Bolsa Group in Brazil. In addition to Bolsa de Mulher, Bolsa Group includes properties Bolsa de Bebe, Bem Leve, iTodas, Estrela Guia, Te Contei and Bolsa TV, as well as the female focused ad network, Pink Network.
Previously Jordao was Sales Director for Microsoft Advertising in both Brazil and Mexico, where he successfully grew sales to become the leading display provider in both markets. Most recently, Jordao has been an investor and advisory board member for Hunt Mobile Ads, the Mobile Ad Network leader in Latam and Pivot, a very successful production house in Brazil.The acquisition also further expands Batanga Media's depth of women's lifestyle content. Bolsa de Mulhers, which translated means "Woman's Handbag", compliments Batanga Media's already extensive collection of Spanish-language content created specifically for women and their lifestyle on iMujer.com. Empowering women with content that makes their lives easier and happier, Batanga Media's content development team will now extend across four countries producing over 5,000 pieces of original digital content in English, Spanish and Portuguese every month. "Our focus continues to be the creation of content that is valuable to our audiences and in turn relevant, quality environments for our advertisers," said Rafael Urbina, CEO of Batanga Media. "Acquiring Bolsa de Mulher allows us to not only deliver superior content to the Brazilian online market, but to leverage all of our technology resources to allow advertisers to segment and reach our audiences across Brazil and all of the Americas." Bolsa de Mulher was acquired from Ideiasnet, a Brazilian venture capital firm that invests in fast growing technology companies. Ideiasnet will become a significant minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.