February 20, 2013
Innovative approach will be demonstrated at the Telenor Connexion stand 32C in the Connected City
Digital Route AB, a leading provider of mediation and data integration solutions for the communications industry has announced that, with
, Inc. (NASDAQ:
), the global intelligent policy enforcement company, it is powering an exciting new machine-to-machine showcase for Telenor Connexion, a leading enabler of connected services. The innovative approach will be showcased in "The evolution of a connected service" demo at Mobile World Congress,
The demonstration illustrates the processing requirements demanded to support the evolution of machine-to-machine services from simple telematics to today's growing range of more complex offerings such as infotainment. If this trend is to become profitable for the Service Provider and the manufacturer, the need to differentiate traffic is critical. An example is segmenting traffic that would be paid for by the content provider versus that purchased and paid for by the end user.
DigitalRoute and Procera's solution demonstrates the necessary traffic monitoring capabilities including counting and control. It segments traffic, deploys counters to monitor usage and then activates controls when allowances are exceeded. These are important functions for Telenor Connexion to enable more flexible business models.
The showcase is particularly relevant and timely because it demonstrates the transformation of machine-to-machine services beyond simple device metering and towards monetizing any type of activity between connected devices on any data network. The demo Telenor Connexion will showcase in
is an example of this.
Here, data content derives from both telematics (in this case, the car's engine diagnostic systems) and also to apps that are used by the car's infotainment system. An example of the latter is the use of Spotify, TuneIn Radio and e-books, which allow the driver of the car to access entertainment without having to manually manage over-the-air radio broadcasts, CDs, and other "hard" devices that require greater physical interaction while driving.