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WMS And Sky Betting & Gaming Enter Into B2B Online Gaming Content Agreement

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), announced today that the Company entered into an online content licensing agreement with Sky Betting & Gaming, the online betting and gaming division of UK pay-television broadcaster BSkyB Group. The agreement provides SkyVegas.com, the online casino site offered by Sky Betting & Gaming, with access to WMS’ online library of authentic slot games for desktop and mobile gaming platforms and further expands the global consumer audience for WMS’ premium video slot gaming content.

Sky Betting & Gaming, named 2012 Operator of The Year by eGaming Review magazine, will feature the full catalogue of WMS' proven player-popular digital slot content, including such hits as THE WIZARD OF OZ™, Zeus™, Reel 'Em In® and Jackpot Party® games on Sky Vegas. WMS’ premium slot content will be available for SkyVegas.com players on both desktop and mobile platforms following its anticipated commercial launch later in calendar 2013.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, said, “Sky Vegas is a leading casino operator in the UK interactive gaming market and has a growing community of online players. The inclusion of WMS slot content on their desktop and mobile platforms represents another premier endorsement of our content, games and online gaming capabilities. The agreement again highlights the growing momentum we are generating in expanding the worldwide audience for our gaming content. I’m confident that our industry-leading content will provide excitement and great gaming experiences to the Sky Vegas online community and that together we will achieve great success in the years to come.”

Samuel Downey, Head of Casino and Games at Sky Betting & Gaming, said, “We are delighted to add the WMS gaming content to our online casino. Being able to offer the popular slot content from WMS to Sky Vegas players has been a top priority for some time. In land-based casino environments, it is common to see players standing in line for a chance to enjoy the great gaming entertainment WMS is known for and we are very happy to now offer these great player experiences online for our customers. As WMS games become available online, I expect they will quickly become new favorites of our players.”

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