Amazon (AMZN) Prime Instant Video
Streaming cost: $79 a year
Amazon doesn't let anyone in on just how many Amazon Prime customers there are, but the company insists it's millions. It also tries to present Prime as something other than a Netflix competitor with its two-day-shipping and Kindle library rentals, although it experimented with $8-a-month subscription plans similar to Netflix's last year.
It has very little in the way of exclusivity, but had no problem signing movie channel Epix on as a partner last year after Netflix balked at a pricey exclusivity deal. Amazon's similar deal with Universal doesn't give it an advantage, but it gives current Amazon customers something to consider when they look at Netflix's $8 a month service and see that they can get streaming and faster package delivery for about $1.40 less each month.Oh, and they're able to do streaming video rentals of new releases for a few bucks a pop, which just isn't an option for Netflix subscribers.
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