Amazon (AMZN - Get Report) Prime Instant Video
Streaming cost: $79 a year
It has very little in the way of exclusivity, but had no problem signing movie channel Epix on as a partner last year after Netflix balked at a pricey exclusivity deal. Amazon's similar deal with Universal doesn't give it an advantage, but it gives current Amazon customers something to consider when they look at Netflix's $8 a month service and see that they can get streaming and faster package delivery for about $1.40 less each month. Oh, and they're able to do streaming video rentals of new releases for a few bucks a pop, which just isn't an option for Netflix subscribers.