Pacific Wine & Spirits (PWS) of California, a division of Southern Wine & Spirits of America, Inc. (Southern)—the nation’s largest wine and spirits distributor with current operations in 35 states—is proud to announce two new appointments to its California leadership team. Coastal & Pacific Wine & Spirits Executive Vice President, General Manager Gerry Rivero announces the PWS appointments of Lewis Kenrick to the role of Vice President, General Manager and Fred Fox to the role of Vice President, General Sales Manager Southern California. Concurrently, Southern Wine & Spirits of California’s Senior Vice President, Sales & Marketing Patrick Daul announces the appointment of Aki Toumasis as Vice President, Inside Sales & Direct Marketing for Southern across the State of California.
Lewis Kenrick & Fred Fox
Kenrick—who previously held the position of PWS Vice President, Chains—will assume the role of PWS Vice President, General Manager for the State of California. Commenting on his appointment, Rivero said, “Lewis has delivered strong commercial results and demonstrated exemplary leadership with his team, his customers and with our supplier partners in his previous chain leadership role. I am confident he will bring that same level of passion and focus to his new role as the PWS General Manager for California.” Prior to joining Pacific Wine & Spirits five years ago, Kenrick spent eight years with a major supplier partner in various roles of increasing responsibility.
Regarding Fox’ appointment, Rivero added, “Fred started with Southern Wine & Spirits in 1989 as a Sales Rep in Fort Lauderdale, and, throughout his 24-year career, has excelled in a variety of high-profile roles in South Florida. In 2003, Fred became a founding member of the Coastal Wine & Spirits (CWS) of Florida team, and has spent the past 10 years leading the on-premise division for CWS in South Florida. We are excited to have Fred join the PWS team as the leader in Southern California.”