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"The digital age has revolutionized traditional marketing practices, and it is crucial that professionals are aware of powerful strategies for effectively reaching today's consumer," said
Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. "These courses will arm professionals with proven industry-leading practices to successfully lead their organizations."
Email Marketingcourse will be offered online from
April 8 to May 19. Participants will examine the importance of email marketing, develop relevant digital mailing lists for email campaigns, and learn to implement a useful and engaging campaign that creates high returns on investments. Dr.
R. Kay Green, CEO and President of RKG Marketing Solutions, will instruct the course.
Agile Marketingcourse will take place online
April 8 to June 2. Participants will learn new strategies in digital marketing that enable professionals to continuously evaluate and improve their marketing activities. Course instructor,
Mike Moran, an award-winning author and retired IBM executive, will also discuss how to make the cultural and organizational shift from traditional to agile marketing principles.
Internet Marketing Certificate Program was established for professionals interested in improving website performance, online marketing campaigns, and web analytics skills as well as those interested in advancing a career in marketing.
For more information or to register for the courses, please visit
http://unex.uci.edu/areas/business_mgmt/internet/courses.aspx or call (949) 824-5414.
About UC Irvine Extension:University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on-site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals—and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at
www.extension.uci.edu, or join us on Facebook at
About the University of California, Irvine: Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor
Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the
University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff.
Orange County's largest employer, UC Irvine contributes an annual economic impact of
$4.2 billion. For more UCI news, visit
CONTACT:Vivian Chan-Slater 714-573-0899 x 235
SOURCE UC Irvine Extension