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Wednesday, February 20, 2013 at
2 p.m. ET, the one-hour webinar will be moderated by Online Marketing Institute's Director of Content & Marketing,
Megan Leap, and feature presentations by
Michael Pranikoff, PR Newswire's Global Director, Emerging Media and
Lisa Buyer, President & CEO of The Buyer Group. Together they will detail the ways in which organizations can power and enhance their content marketing strategies through the application of PR techniques.
For more information and to register, visit
About PR NewswirePR Newswire (
www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,
Africa and the
Asia-Pacific region, and is a UBM plc company.
Online Marketing Institute
The Online Marketing Institute is the leading educator for digital marketing. Our core mission is to enable professionals to execute efficient campaigns, drive higher ROI, and advance personal career goals. As the only organization focused solely on education for digital marketers, OMI plays an integral role in driving the industry forward and supporting the needs of digital marketers looking to improve their knowledge and results. From Fortune 500 teams to individual marketers, OMI is proud to have helped thousands of professionals realize their goals.