AIRPORT CITY, Israel, Feb. 19, 2013 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), the leading manufacturer and distributor of home carbonation beverage systems, was named as one of the World's 50 Most Innovative Companies by Fast Company in the magazine's March 2013 issue.
''We are honored to be recognized by Fast Company as one the World's Most Innovative Companies in 2013," said Daniel Birnbaum, CEO of SodaStream. "We empower consumers around the world to change the way they consume carbonated beverages, offering a more convenient, better-for-you, eco-friendly alternative to "Big Soda" and the disposable plastic they create. We understand that innovation never ends and we see this honor as an inspiration to continue moving our mission forward."
Fast Company cited SodaStream as one of the World's Most Innovative Companies for "making DIY carbonation sexy." Other contributing factors for the honor include SodaStream innovations in soda flavors and its broad range of products such as The Source, a soda maker designed by renowned consumer product and industrial designer Yves Behar."The Source was created with the understanding that world-class aesthetics are a prerequisite to securing space on the countertop. It combines a sleek, clean design with best-in-class engineering," said Yaron Kopel, SodaStream Chief Innovation & Design Officer. "With a patented 'Snap-and Lock' bottle mechanism for easier connection and release, as well as clear LED feedback for carbonation levels, SodaStream Source creates a beautiful, functional and eco-friendly 21st Century appliance." Fast Company also honored businesses such as Apple, Amazon, Google and Nike, alongside rising newcomers such as Square, Fab and Tumblr, and international stars such as Kenya's Safaricom, Russia's Oktogo and China's Landwasher. Fast Company also recognizes Top-10 companies in certain countries, and for Israel SodaStream was rated #1, with Waze and Better Place among those rounding out the field. In their words, The World's Most Innovative Companies is Fast Company's most high-profile editorial effort of the year. The editorial team spends months gathering and sifting data to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive business models and an ethos of creativity.