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Friskies releases new episodes of "Will Kitty Play With It?" each week for the next several weeks on the
Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: "Will Kitty Play With It?"
Items featured for consideration include a red plastic cup, a toothpaste cap, a parking ticket, and more. Fans of the Friskies Facebook page may have opportunities to vote for items to be featured, and make predictions about whether or not the cat will play with the item during the show.
Fans also may have opportunities to receive their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.