NEW YORK, Feb. 19, 2013 /PRNewswire/ -- Investor Relations professionals at public companies plan to embrace mobile technologies and incorporate them into their communications strategies this year, according to a survey conducted by theIRapp™, the investor relations app building technology platform that allows public companies to optimize their IR content for iPhone, iPad and Android mobile devices.
As part of theIRapp's™ work to help the IR industry understand and embrace new technology, the company surveyed more than 100 IROs during the course of January, 2013. theIRapp gathered opinions and thoughts on how these professionals view the importance of mobile technology to their work communicating with investors, and how they plan to incorporate it this year and in the future. The IR executives offering insight covered small, medium and large market capitalization companies across diverse industries. Notable names of companies responding to the survey include McDonald's, Urban Outfitters, and Hewlett Packard.
Survey results showed:
- 88% of IROs recognize the importance of mobile to their work as communications professionals and believe that public companies need to develop a mobile IR strategy in the coming year(s);
- 57% of IROs believe investors now require faster access to IR content via mobile devices as compared to traditional sources.
Notwithstanding the above findings, more than 78% of companies currently do not use mobile devices for their IR communications.With respect to their views on the landscape of mobile IR, the IROs surveyed said the following:
- 91% believe the same amount or more companies will consider publishing an investor relations app this year;
- 41% do not want to be first in their industry; they want to see other companies publish an IR app;
- 21% want to follow the leaders; they want to see larger companies publish IR apps first;
- 38% think investors are still tied to their desktops; they want to see deeper adoption of mobile devices across their investor base before embarking on a mobile strategy;
- 67% think the SEC will react in the near future to the use of mobile technologies/apps for investor communications and for Reg FD disclosure purposes ;
- 35% have not implemented a mobile strategy because of budgetary constraints.
- Because they want to enhance their communications with investors and stay current with technological advances;
- Because they are looking for ways to be more transparent;
- When more prevalent and reliable wireless connectivity exists;
- To expand their investor base, particularly with individual/retail investors.