EVOL is dedicated to sourcing the best-tasting, highest-quality ingredients. As a result, EVOL has been able to include more organic ingredients in its products. In 2013, 25% of EVOL's total purchase of raw goods will be organic and two of the best-selling EVOL Classic Burritos: Bean & Cheddar and Cilantro Lime Chicken are now being made with 80% and 70% organic ingredients.
In addition to a heavier focus on organic ingredients, EVOL has also improved the nutritional profile of the Classic Burrito line by decreasing the size of these burritos from 8 oz to 6 oz portions. By focusing less on size and more on organic ingredients, EVOL has decreased average calories per burrito by 21% and sodium has been reduced by 40%, offering a more nutritional and balanced meal for consumers.
The Classic Burrito will now have a lower price point with a suggested retail price of $2.49 to $2.99 per burrito.As part of the Classic Burrito makeover, EVOL took the opportunity to optimize its in-store presence and wrap its products with new packaging designs, utilizing vibrant background colors. EVOL Classic Burritos are available nationwide at Kroger, King Soopers, Stop & Shop, Sprouts, Whole Foods Market and Raley's, as well as in select grocery stores. "We're very excited about the introduction of these new products and the re-launch of our Classic Burrito product line" said COO and founder Phil Anson. "We believe our increased focus on organic ingredients and enhanced nutritional label is well aligned with what consumers want in their food as well as EVOL's mission, vision and values." For more information about EVOL Foods, the full range of EVOL products, EVOL's food and philanthropic mission and more, please visit www.evolfoods.com. About EVOL Foods EVOL (ee-vuhl) Foods, based in Boulder, Colo., is changing the way the world thinks about frozen food. Philip Anson, chief operating officer, chef and founder, is very choosy about what goes into his burritos, snacks, entrees, flatbreads and pizzas: antibiotic-free chicken, pork, beef and chorizo sausage; artisan hand-tossed dough; cage-free eggs; traditionally made tortillas; herb-roasted skin-on potatoes; house-made green chilé and salsas; and numerous local and organic ingredients. There's a lot to LOVE about EVOL. EVOL Foods is available in grocers nationwide. www.evolfoods.com SOURCE EVOL Foods