This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Brand Keys Ranks Dunkin' Donuts Number One In Coffee Customer Loyalty And Packaged Coffee Customer Loyalty

Stocks in this article: DNKN

CANTON, Mass., Feb. 19, 2013 /PRNewswire/ -- With competition brewing steadily in the coffee category, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, has been recognized once again for keeping guests running with a superior experience. For the seventh straight year, Dunkin' Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. This year, Dunkin' Donuts was also ranked number one in customer loyalty in the packaged coffee category.

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO)

The 17th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys' Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for "delighting" customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.

"Being recognized by Brand Keys once again for coffee customer loyalty is an honor that we share with our dedicated community of franchisees and our hard-working crew members, who provide our guests with fast and friendly service every single day," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "Working closely with our franchisees, we remain committed to keeping people running with a wide variety of food and beverages served quickly at any time of day, and at a great value."

"We congratulate Dunkin' Donuts, which has developed an extremely loyal fan base by creating real emotional engagement between their brand and the consumer," said Robert Passikoff, founder and president, Brand Keys. "They've been #1 in our Customer Loyalty Engagement Index for seven years in a row, and you can only achieve that through great product, meaningful differentiation, and a brand that continuously resonates with the consumer."

Dunkin' Donuts' packaged coffee is the perfect way to enjoy the delicious taste of Dunkin' Donuts coffee at home, any time. Available in favorite flavors such as Original Blend, Decaf, Hazelnut and French Vanilla, Dunkin' Donuts' packaged coffee is available at participating Dunkin' Donuts restaurants in a 16-oz. bag.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs