My objective is to build a durable, lasting, global platform capable of supporting at least $200 million in annual revenues in the short term with the ability to expand over the long term. We will accomplish this by establishing key strategic partnerships and relationships as well as making carefully planned acquisitions which fit with our strategy and achieve this objective.
Such an ambitious growth plan requires top-tier talent with the energy, dedication and passion to achieve results every day, and necessitates equipping them with the tools to do their jobs efficiently and effectively. Since I started leading your company about 10 months ago, I have been assembling a team that is built to win. Recent key hires have been made with an emphasis on the critically important functional areas of product development and sales. These are "A" players who each bring deep knowledge and a wealth of expertise in their respective areas. Today, we have more than 400 years of collective lighting industry experience in the company, compared to less than 20 years of combined lighting experience when I first joined the company. As we continue to grow, we will constantly be on the lookout for the most qualified and capable people ensuring that we create a diverse and professional team that delivers results each and every day. Additionally, we have begun the implementation of SalesForce.com and SAP technology systems. These critical installations will facilitate our large-scale growth on a global basis by providing a common platform that our employees and key strategic partners will use regardless of their location, country, or native language. An Evolucia employee in Europe, for instance, will have the same system as another in Asia, or South America.
Our Evolucia brand equity continues to grow with an aggressive public relations campaign, new marketing tools and our participation in Lightfair, the premier lighting show in North America. In April at Lightfair, we will launch a number of new products, compete for the prestigious innovation awards and present a complete and cohesive product offering and corporate image to the industry.