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HONEY MAID Launches "MADE CO." Initiative To Help Kids Realize Their Creative Potential

"As an innovative publisher of children's content, we consider it our mission to help facilitate kids' creativity and ignite their imaginations," says Susan Katz, President and Publisher, HarperCollins Children's Books. "We see working with HONEY MAID on MADE CO. as an excellent opportunity to introduce kids to creative book-making with our author, Dan Gutman, of the popular My Weird School book series."

"Miniclip itself began when our founders dreamed up an idea for a simple, yet entertaining game," says Eric Wachs of Miniclip America, Inc. "The rapid growth of our company is testament to the fact that when combined with the right support, creativity and passion can result in fun, entertaining games enjoyed by everyone. We're excited to encourage creativity amongst kids through MADE CO."

Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers. In keeping with the ethos of the initiative to encourage kids to create, the national advertising campaign features real kids rather than child actors bringing their ideas to life with the help of the HONEY MAID team. One television spot made using stop-motion animation was concepted and developed by an 11-year old filmmaker and another spot features a 14-year old fashion designer who created a dress line inspired by HONEY MAID GRAHAMFULS flavors. Both spots highlight the fact that with the right support, kids can make almost anything. 

HONEY MAID is as dedicated to childhood innovation as it is to innovation within its own product line.  In addition to HONEY MAID GRAHAMFULS, the brand has recently expanded its range to include HONEY MAID ANGRY BIRDS TM Honey Grahams and HONEY MAID LIL' SQUARES.  For more information about MADE CO. and for complete details and rules, as well as the entire line of HONEY MAID products, visit www.HoneyMaid.com/MadeCo.

ABOUT MONDELEZ INTERNATIONALMondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in October 2012.  Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

ABOUT HARPERCOLLINS PUBLISHERSHarperCollins Publishers, one of the largest English-language publishers in the world, is a subsidiary of News Corporation. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books.   

ABOUT MINICLIP   Founded in 2001, Miniclip is privately owned and privately funded, with an expanding multi-national workforce distributed across ten offices in six countries.  Everyone on our team, wherever they are around the globe, shares the Miniclip ethos of innovation and creativity in all that we do while of course always having fun!

SOURCE HONEY MAID

Stock quotes in this article: MDLZ 
Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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