MINNEAPOLIS, Feb. 19, 2013 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, continues to leverage more than a decade of experience to help facilitate and maximize direct connections between the public sector and citizens. Today, GovDelivery released a new white paper titled " Cutting the Costs of Paper in Government: Digital Delivery of Transactional Messages & Statements" to provide government with the advice and tools to achieve greater efficiencies and further reduce costs associated with paper-based communications.
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While federal, state and local agencies are already realizing the benefits of email and social media for mass communications with the public, many public sector organizations still mail printed documents for regular, one-to-one communications that drive business processes with stakeholders, including things like tax statements and payment reminders. Often referred to as transactional messaging because they are part of a transaction between the agency and stakeholders, these personalized communications come at a significant cost to the agency. The new white paper identifies the costs associated with transactional messages and guides government agencies through the process of moving these messages online to realize significant cost savings while streamlining business process and increasing efficiencies."The costs associated with mailing statements and other transactional messages can be significant and extend far beyond the initial outbound mailing because they often result in inbound communications, whether over the phone or in additional paper," said Scott Burns, CEO and co-Founder of GovDelivery. "While a Local Government Association study estimated the costs of printing and delivery of a document is on average, $0.88 each, the same research estimated the average cost of handling an inbound call regarding the document is upwards of $6.25. This white paper leverages our experience helping government agencies maximize direct connections with the public to help agencies alleviate these significant costs and further increase efficiencies within the organization."