This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Macy's Celebrates Anniversaries Of “Thanks For Sharing” And “Believe” Holiday Campaigns, Raising $16.5 Million For Charity

The Believe campaign, which was inspired by the “New York Sun's” famous "Yes, Virginia, there is a Santa Claus" editorial, invites believers of all ages to drop off letters to Santa at any Macy’s store by depositing them in special, red Santa Mail letterboxes. For each letter received, Macy’s donates $1 to Make-A-Wish, up to $1 million, to grant the wishes of children with life-threatening medical conditions.

This year’s Believe campaign brought back airings of the beloved “Yes, Virginia” animated special, including a Spanish-language version for the very first time. Macy’s also introduced a school musical program based on the special and supported art and music education by making the script and score available on a royalty-free basis to all schools and awarding $1,000 grants to nearly 100 schools to help fund their productions of the musical. Customers mailing their letters at Macy’s Believe stations in-store were also able to take photos with the animated stars of “Yes, Virginia” through the magic of augmented- reality technology. Macy’s National Santa Tour was back on the road, traveling to 26 cities, allowing children to see Santa and meet Virginia, who joined the tour for the first time. On Dec. 14, Macy’s celebrated National Believe Day across the country and commemorated the event by collaborating with Make-A-Wish to grant more than 70 “Wishes Across America” for children with life-threatening medical conditions. Macy’s also offered a Double Donation on National Believe Day, giving an extra $1 for each Santa letter received on Dec. 14, up to $500,000. Proving that its customers do believe, Macy’s met its goal of collecting 500,000 letters on National Believe Day, helping the retailer to collect more than a million letters during the 2012 “Believe” campaign.

For more information about how Macy’s gives back, visit For Macy’s press information, please visit

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,472.37 +200.36 1.23%
S&P 500 1,951.36 +27.54 1.43%
NASDAQ 4,707.7750 +80.6910 1.74%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs