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Macy's Celebrates Anniversaries Of “Thanks For Sharing” And “Believe” Holiday Campaigns, Raising $16.5 Million For Charity

The 2012 holiday season was a time for celebration and giving at Macy’s (NYSE:M) as the retailer observed milestone anniversaries for its Thanks For Sharing and Believe campaigns, which raise funds for charitable organizations. Customers nationwide rallied in support of the tenth anniversary of Thanks For Sharing and the fifth anniversary of Believe, with Macy’s raising more than $16.5 million for national organizations including Make-A-Wish ®, the American Heart Association’s Go Red For Women ® movement, The Breast Cancer Research Foundation ®, Futures Without Violence ® and a number of additional organizations.

“2012 was a banner year for Macy’s annual Thanks For Sharing and Believe campaigns,” said Martine Reardon, Macy’s chief marketing officer. “We’re honored that millions of our customers helped us celebrate the anniversary seasons of these beloved programs through their continued support and engagement. As a result, we’re thrilled to announce that Macy’s has donated more than $16.5 million to national and local charitable organizations across the country.”

Thanks For Sharing

Macy’s has invited its customers to give, get and take part in the tenth year of making magic through the 2012 Thanks For Sharing campaign. This year’s effort met its goal of $15 million, which will benefit national and regional charitable organizations. Since its 2003 launch, Thanks For Sharing has supported communities nationwide with donations of more than $110 million.

For a one-time, $25 enrollment fee, Thanks For Sharing gives Macy’s cardholders the opportunity to participate in donations to charities while earning rewards equal to 10 percent of most purchases made during the holiday shopping season with their Macy’s credit card at Macy’s stores and online at For each Thanks For Sharing program membership, Macy’s makes a $10 donation, up to $15 million, to some of the nation's leading causes. In 2012, the Thanks For Sharing beneficiaries consisted of four national organizations: the American Heart Association’s Go Red For Women movement, which promotes heart health for women; Make-A-Wish, which grants the wishes of children with life-threatening medical conditions; The Breast Cancer Research Foundation, which provides critical funding for clinical and translational research worldwide; and Futures Without Violence, which works to prevent and end violence against women, children and families around the world; and a number of regional charities that include Big Brothers Big Sisters ® and local Boys & Girls Clubs ®.


Macy’s Santa Mail letterboxes overflowed with children’s wishes as customers brought the generous spirit of the holiday season to life by supporting Macy’s fifth annual Believe campaign. Letters to Santa poured in from communities across the country, resulting in a donation of more than $1.5 million to Make-A-Wish.

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