NEWTON, Mass., Feb. 19, 2013 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced that more than 50,000 accommodations have upgraded to TripAdvisor Business Listings to take advantage of TripAdvisor's suite of advanced marketing services and generate more business online.
Since the product first became available in 2010, a growing number of hotel companies and brands around the world, including Best Western, InterContinental Hotels Group and Wyndham Hotel Group – as well as thousands of independent hoteliers – have added a Business Listing to their TripAdvisor page to drive more bookings and gain more visibility through the product's powerful Special Offers and Mobile Upgrade features.
Globally, there has been a more than 40 percent year-on-year increase in the hotel industry's adoption of Business Listings, and according to a recent Forrester Consulting Total Economic Impact™(TEI) study entitled The Total Economic Impact of TripAdvisor's Business Listings¹, some partners have converted up to $64 in incremental bookings through the product for every dollar spent.Attract Guests with TripAdvisor Business Listings TripAdvisor Business Listings offers an array of features and services to help accommodations attract more guests and monitor their business's performance on TripAdvisor:
- Direct Connect – Enables individual hotels to increase their property's exposure in front of TripAdvisor's more than 60 million unique monthly visitors* by adding their direct contact information – such as a website link, email address and phone number – to their property page on the site.
- Special Offers – Allows accommodations to capture the attention of researching travelers through customizable Special Offers on high-visibility pages on the site. According to a soon-to-be published TripAdvisor study², customers rate the most desirable type of Special Offers to be discounts on rooms (87 percent of respondents) and a free night's stay with booking (49 percent).
- Mobile Upgrade – Increases a property's visibility and appeal to travelers on the go by displaying Special Offers in front of 45 million monthly visitors on TripAdvisor's mobile website and popular mobile app.
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