This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Will Google Retail Suck as Bad as Microsoft Stores?

NEW YORK ( TheStreet) -- ICYMI (That's Twitter lingo for 'In Case You Missed It'): Google (GOOG - Get Report) not only plans to open brick-and-mortar retail stores this year, it's reportedly already building them.

So what does it mean? What's the potential impact?

First, it could mean better-focused, in-the-flesh competition for Apple (AAPL - Get Report) that gets Steve Ballmer fired at Microsoft (MSFT - Get Report) once and for all. A well-done Google retail presence could elevate the excitement level in tech several notches this year.

Some thoughts on the pro, con and relatively random sides.


Simply put, Google is not Microsoft. It knows how to create a spectacle.

Last week, I visited Google's Manhattan offices in the old Port Authority building. Just incredible. Google covers so many square feet that it puts maps on the walls (and in employee laptops) just to help guests ( and Google staffers) navigate the maze of conference rooms.

Visiting Google is an experience. Put another way -- Google knows how to create an experience. It can do likewise in the retail space.

The people who work for this company get it. They're smart. For all of the criticisms I have vis-à-vis Google, I would never bet against this company.

Google has the potential, assuming it stops giving everything away for free, to nurture meaningful complements to its primary (roughly 98% of sales every quarter) advertising revenue line through the sale of hardware, software and services.

And, of course, Google needs to get its products in the hands of potential consumers. It's not like Chromebooks and Nexus smartphones and tablets are as ubiquitous as Windows-based products, let alone MacBooks, iPhones and iPads.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.97 0.35%
GOOG $696.65 -0.22%
MSFT $50.03 -1.10%
FB $118.08 -0.41%
TSLA $234.90 -2.90%


Chart of I:DJI
DOW 17,708.51 -182.65 -1.02%
S&P 500 2,060.14 -21.29 -1.02%
NASDAQ 4,765.0240 -52.57 -1.09%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs