This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Rentrak Offers Industry's First-Ever Television Total Audience Report





PORTLAND, Ore., Feb. 19, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who precisely measures movies and TV everywhere, today announced the release of a Total Audience Viewing Report which combines DVR and video-on-demand (VOD) viewership information with that of the live TV audience. The exclusive report shows the percentage of increased viewing from the total audience for all ad-supported prime time network and cable programs over seven, 14 and 28 days.

Previously, no report had shown the total audience viewing lift of program audiences over a month period of time (28 days). With the new release, advertisers, agencies and networks will benefit from insight that shows which programs provide the greatest percentage of DVR and VOD lift over the extended period. The reports will be made available as an optional series of Rentrak services.

"We believe in leaving no 'eyeballs' behind and realize that DVR and VOD viewing continues to grow greatly beyond seven days," said Bill Livek, Rentrak's Chief Executive Officer. "With a report that looks at a month of TV viewing, both networks and their agency clients can discover the true audience shift and lift beyond a week."

The first Total Audience Viewing Report showed significant lifts for a number of broadcast and cable programs when adding in DVR and VOD playback. Popular network shows such as "The Vampire Diaries" showed that more than half of the total audience within 28-days came from DVRs and VOD, while "Grey's Anatomy," "New Girl," and "Revolution" each showed that more than a third of the 28-day total came from DVR and VOD.

For cable programs, "Rizzoli & Iles" and "Sons of Anarchy" each saw an additional DVR and VOD playback lift of over 60 percent within the 28-day total, while "The Real Housewives of Beverly Hills," "Tosh.0," "Haven," "Teen Mom 2," "Burn Notice," "Duck Dynasty" and "Sister Wives" each saw more than half of the total audience after 28-days come from DVR and VOD.

The Total Audience Report incorporates live audience numbers, VOD audience and DVR playback from Rentrak's 22 million televisions and census-based video-on-demand behavior from over 100 million TVs. This special report is an optional service available to Rentrak subscribers. For more information, please contact TAreports@rentrak.com.

About Rentrak Corporation: Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.  Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTM

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs