This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

/R E P E A T -- What Does Your Coffee Conscience Say? Majority Of Canadians Would Keep The Car If Treated To A Winning Cup Of Tim Hortons Coffee During RRRoll Up The Rim To Win/

Canada's favourite coffee contest is back with more than $54 million in RRRoll Up the Rim to Win prizes from Tim Hortons

OAKVILLE, ON, Feb. 18, 2013 /CNW/ - What's the proper etiquette when that coffee your friend bought you rolls up to be the all-new 2013 Toyota RAV4? Two-thirds (65%) of Canadians said they would keep the car if treated to the winning coffee by a friend, according to the RRRoll Up the Rim to Win Etiquette Poll. But not all is lost. The survey also revealed that among those winners who would keep the car, 73 per cent would treat their friend to a special gift in return for the car (and, hopefully, throw in an occasional ride).

During RRRoll Up the Rim to Win, guests at Tim Hortons have the opportunity to instantly win prizes with the purchase of any hot beverage. Prizes for the 2013 contest include 40 Grand Prizes of the all-new 2013 Toyota RAV4, 100 $5,000 MasterCard® prepaid cards, 1,000 Napoleon Gourmet Grills, 25,000 $100 Tim Cards and millions of coffee and food prizes.

"It's a Canadian tradition to treat friends to Tim Hortons coffee and with millions of prizes available, there is a chance that coffee rolls up to something more," says Dana Brochu, Category Brand Director, Coffee and Tea, Tim Hortons. "Our survey showed that etiquette varies depending on the nature of the prize, but the vast majority of Canadians indicated some reciprocation is in order."

According to the RRRoll Up the Rim to Win Etiquette Poll, nearly six-in-ten Canadians would share the $100 Tim Card and $5,000 MasterCard® prepaid cards  with their friend, if that friend treated them to the winning coffee.  Coffee and donuts were the prizes most likely to be gifted back to the purchaser (33% and 32%).

"Roll Up the Rim to Win is our way of thanking our loyal guests each year for making us Canada's favourite coffee *," says Brochu. "Nearly eight of every 10 cups * of brewed coffee poured in Canada are purchased at Tim Hortons, and that's something worth celebrating with our guests."

For even more chances to win, visit www.rolluptherimtowin.com to play Rockin' RRRoll Up Roulette online. Try your luck by spinning the wheel for a chance to win more than 10,000 prizes this year, including a Phillip Phillips VIP Experience for two, weekly prizes of "Free Coffee for a Year" and daily prizes of Universal Music three-song downloads and $25 Tim Cards.  Guests can enter every day to earn points and win prizes.

RRRoll Up the Rim to Win runs from February 18 until cup supplies last.  The Rockin' RRRoll Up Roulette online game runs from February 18 until March 17, 2013. Prizes may be claimed until May 19, 2013. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons locations or at www.RollUpTheRimToWin.com

*" Canada's Favourite Coffee" and  "Nearly eight out of 10 cups of brewed coffee in Canada" claims are  based on research by The NPD Group/CREST ® for the year ending November 2012.

About the RRRoll Up the Rim Etiquette Poll Tim Hortons commissioned Environics Research Group to conduct an online omnibus survey of 1,015 Canadian adults. The total sample was weighted by age, gender and region to be proportionately representative of the Canadian population 18 years of age and older. Responses were collected between February 8 and 10, 2013.

About Tim Hortons Inc. Tim Hortons is one of the largest publicly-traded restaurant chains in  North America based on market capitalization, and the largest in  Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of September 30th, 2012, Tim Hortons had 4,138 system-wide restaurants, including 3,365 in  Canada, 755 in the  United States and 18 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter:  www.twitter.com/timhortons

SOURCE Tim Hortons Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7890 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs