In addition to the Mobile World Live keynote, the GSMA announced further keynote speakers in the Mobile World Congress conference programme, including:
- Nancy Brown, CEO, American Heart Association
- Chet Kapoor, CEO, Apigee
- Peter Bale, GM, CNN International Digital
For more information on the Mobile World Congress conference programme, visit www.mobileworldcongress.com/conference.
New Updates for the NFC Experience at Mobile World Congress As part of the new NFC Experience at Mobile World Congress, the GSMA, in partnership with Accenture, Ajuntament de Barcelona, Assa Abloy, CaixaBank, Connecthings, Gemalto, Hotel Santos Porta Fira, Mobile World Capital, Open Trends, Sony, Telefonica and Visa, will showcase an integrated range of mobile NFC services. Attendees with NFC-enabled handsets will be able to take advantage of NFC technology at locations throughout Fira Gran Via and in the city. As a reminder, attendees with NFC-enabled handsets (Android 4 and above, BlackBerry 7.1 and Windows Phone 8 operating system) can opt into the NFC Experience and the NFC Badge. Attendees then have full show entry with the NFC Badge and their physical badge, but without the need to repeatedly present a physical photo ID to gain access to the venue.
CaixaBank, Gemalto, Telefonica and Visa, together with the Mobile World Capital, are delivering a payments application as part of the NFC Experience. The application, which was developed using wallet technology developed by Telefonica Digital, will be offered on Xperia™ T smartphones provided by Sony Mobile Communications to 3,500 Mobile World Congress attendees. The app will come pre-loaded with €15, allowing attendees to make payments at contactless payment terminals across Fira Gran Via. In addition, the app will allow payments in all "contactless" point of sale terminals (POS) rolled out by CaixaBank around Barcelona, including more than 16,000 POS in stores, commercial centres and city markets, as well as 1,000 taxis.Another element of the NFC Experience is the NFC Challenge, a competition open to exhibitors with commercialised NFC-related apps, products, services or solutions. Submissions will be secretly evaluated at the exhibitors' stands by a team of judges during the first two days of Mobile World Congress. The winning company and their submission will be announced Wednesday, 27 th February during the App Planet Open Forum, taking place in the Hall 8.0 Theatre District, Theatre A. More information on the NFC Experience is available at: http://www.mobileworldcongress.com/nfc-at-mwc/. Updates on Mobile World Congress Featured ProgrammesThe GSMA announced new app developer conferences (ADCs) as part of App Planet, as well as two new Partner Events. In App Planet, Supporting Sponsor developerprogram.com will be holding an ADC on Thursday, 28 th February. On Wednesday, 27 th February, the App Planet Open Forum presented by APPNATION will feature executive roundtables and presentations from companies including Amazon, AT&T, Ericsson, Google AdMob, Twitter and Windows Phone. The GSMA also announced two new Partner Events: "Innovations in Enterprise Mobility" presented by AirWatch on Monday, 25 th February and "Bringing the Community Together @MWC!" presented by MobileMonday on Thursday, 28 th February. For more information on Featured Programmes at Mobile World Congress, please visit http://www.mobileworldcongress.com/featured-programmes/. Media Welcome Reception Sponsor and Demonstration ShowcasesHTC is sponsoring the first official Mobile World Congress Media Welcome Reception taking place on Sunday, 24 th February from 17:00 to 19:00 at Fira Gran Via. This networking cocktail reception will offer accredited press and industry analysts the opportunity to meet with leading players from across the mobile ecosystem and preview the week's activities in relaxed social environment. The reception will feature demonstration showcases from AirWatch, Gigamon, MicroStrategy, Mobeam, Neonode, Rubicon Project, Sandvine, Symphony Teleca and Trend Micro. For more information, visit www.mobileworldcongress.com/press/. The Mobile World Congress is the cornerstone of the Mobile World Capital, which will be hosted in Barcelona from 2013 to 2018. The Mobile World Capital also includes the Mobile World Centre, the Mobile World Festival and the Mobile World Hub, programmes and activities that will span the entire year and will benefit not only the citizens of Barcelona, Catalonia and Spain, but also the worldwide mobile industry. For more information on the Mobile World Capital, visit www.mobileworldcapital.com. About the GSMA The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo. For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com