Feb. 18, 2013
/PRNewswire/ -- /Continental Who's Who/ -- Dr.
is recognized by Continental Who's Who as a Pinnacle Professional in the field of corporate and marketing strategy as a result of his role as Founder and President of
, a company dedicated to helping clients reinvent how the story of their products can be crafted to fit into the story people have of their own lives.
has often been called a "game changing" thinker. He starts from a primary insight: to be successful you have to know something about the less rational and more associative aspects of your own mind, as well as the mind of your audience. That's as true for a corporate as it is for a person.
As a cognitive anthropologist, Bob studies how people bend and blend data and information to fit their emotions and beliefs- this in order to design their own brand of meaning. In doing so, people are translating the world into their world. Bob applies knowledge of his translation process to help brands and the agencies that serve them to develop innovative strategies for success and prosperity.
As founder and president of the consultancy,
), Bob has worked in the primeval forest, in executive office across the globe, and in war rooms on Pennsylvania Avenue and Madison Avenue. Based on three decades of experience on how human nature and the nature of the mind structure the way people "attach" to products, personas, and ideas, Bob's consultation to his clients focuses beyond adapting to the future, to making the future. His unique way of thinking rings true whether your concern is commercial, societal, or political; and whether your focus is innovation, leadership or branding. It's that primal.
Bob writes frequently in leading newspapers and magazines about what one sees when casting a primal eye and modernity. He has also appeared in Good Morning America, in a series on why people buy what they buy.