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China And India Emerging As Drivers Of Diamond Demand

Diamond Investing News reported last year that some diamond companies, notably De Beers, are using branding — the technique of “creating a unique identity or story” — to thrive when the market is no longer booming. That strategy is equally applicable in the emerging Chinese and Indian markets; while of course product quality is important, the ability to market that product in ways that address what specific consumer groups want — and can afford — will be a definite advantage moving forward.

 

Securities Disclosure: I, Charlotte McLeod, hold no direct investment interest in any company mentioned in this article.

Related reading:

Colored Diamonds 101

Survival Strategy: Sell More Than Diamonds

Is India's Appetite for Gold Declining?

China and India Emerging as Drivers of Diamond Demand from Diamond Investing News

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