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Barbie Will Open The Doors To Her Dreamhouse With The Larger-than-life "Barbie The Dreamhouse Experience" In Berlin. An Additional Location (not Pictured) Will Open In Florida March 2013. (Photo: Business Wire)

Barbie® doll’s best friends, family and pets are also featured throughout the experience in unexpected ways with animation, photography and interactive games creating an engaging experience for Barbie® fans of all ages. More than 350 Barbie® dolls and other collector memorabilia will be on display and fans can purchase the Barbie™ Dreamhouse doll and accessories onsite at the Barbie® Dreamhouse® boutiques.

Fans can choose between general admission tickets, starting at US$14.95 and 12 € for children ages three to 12, and several other packages including specials for school groups, families of five, and a VIP Megastar Experience, which includes access to the Barbie® “Fashion Runway” and the “Rockstar Stage.” Barbie™ The Dreamhouse Experience is currently scheduled to run through the end of 2013. For more information and pricing, visit www.barbiedreamhouse.com.

About Mattel:

Mattel, Inc. (NASDAQ: MAT) ( www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel.

About EMS:

EMS is the leading global creator of world-renowned interactive exhibitions, family entertainment and live stage productions. Each year, millions of people experience EMS productions throughout Europe, North America, Asia Pacific and Latin America. The EMS portfolio includes Barbie™ The Dreamhouse Experience, CSI: The Experience ®, Star Trek™: The Exhibition, Leonardo DaVinci – Man | Inventor | Genius, Terracotta Army, Dinosaurs - LIVE!, 1000 years of INCA gold and many more through partnerships with Mattel, CBS, 20 th Century Fox and others.

©2013 Mattel, Inc. All Rights Reserved.

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