On the high heels of Barbie® doll’s recent announcement that she’s selling her Malibu mansion, the style icon revealed that, for the first time ever, fans worldwide will now be able to literally step inside her world with Barbie™ The Dreamhouse Experience. Two life-sized houses - complete with pink elevators, a walk-in “glitterizer,” an endless closet and a dazzling “diamond” ring display -- will be unveiled in South Florida at Sawgrass Mills and Berlin, Germany in March 2013.
The Dreamhouse® has been a fictional Malibu landmark as well as one of the most coveted toy homes for more than four decades. The original Barbie® Dreamhouse® debuted in 1962, providing girls with the backdrop to “play house” with Barbie®. In March, the real life Dreamhouses will provide an unprecedented opportunity to interact with Barbie, her friends and family, and truly see what it’s like to live her dreamy life. Using Radio Frequency Identification (RFID) technology bracelets and LED touch screens, fans can also create their own personalized experiences during the tour – including digitally “trying on” Barbie® doll’s fabulous fashions.
“This year, Barbie is inviting fans into her world to explore what they’ve only played with in doll size,” said Lori Pantel, vice president, global marketing for Barbie. “Barbie’s life-sized Dreamhouses will provide fans a new way to interact and engage with the Barbie brand while providing a memorable experience.”
Inspired by the house in the popular web series, “ Barbie™ Life in the Dreamhouse, ” Barbie™ The Dreamhouse Experience was designed, developed and built by EMS Entertainment, a global leader in the live exhibition community. The Dreamhouse® was built in less than a year, using more than 20 pounds of glitter and 100 gallons of pink paint to decorate the 25,000 square foot Berlin and the 10,000 square foot South Florida Dreamhouses.“We’ve paid incredible attention to detail and created a completely interactive experience by using the latest technology to personalize each fan’s visit to the Dreamhouse,” says Christoph Rahofer, president and CEO of EMS Entertainment. “Together with our partner Mattel, we are building a first of its kind experience for Barbie fans around the world.”
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