February 18, 2013
We rarely get to see the very private world of other people on holiday. But leading holiday rental specialist
has come up with a novel idea that offers us a brief window into the world of what people really get up to on holiday.
The company equipped 10 families with GoPro video cameras and sent them off to holiday rentals in
to capture their adventures and record memories of their holiday fun. Some were even brave enough to welcome film crews to record their every waking moment for one day of their holiday.
The resulting footage gives us an insight into what people prefer to do on holiday and how holiday habits have changed over the years. Now
has shown these authentic holiday experiences to millions of people nationwide through their first ever TV advert on Really TV, part of UKTV's network of TV channels. One family will also be able to see photos of themselves on the side of
The families' experiences show a world away from wind-breakers and Thermos flasks or lying by the pool all week as more people seek new and life-enhancing experiences on holiday. Rather than booking a hotel for their summer holidays, the families opted for holiday rentals instead, from a Tuscan villa overlooking rolling hills to a farmhouse in
with private pool and garden. Holiday rentals are an ideal accommodation option for families, larger groups and even couples, as they offer more flexibility and privacy, plus private facilities, like swimming pools, games rooms, fully equipped kitchens and gardens.
Instead of simply lying by the pool, sipping cocktails and going slowly pink, each family tried new activities such as cooking in
, cycling in
and yoga in
and pushed the boundaries of the conventional summer holiday.
The initiative was also a novel experience for the families taking part who have never filmed themselves so intently before on holiday. One of the holidaymakers didn't even know she was going to be filmed until the day she left as her partner had kept it a surprise for her 40
who was behind the birthday surprise and stayed with his partner at a
romantic trullo in Puglia, Italy
said, "Our holiday was a surprise for my partner's 40
birthday, so when we were chosen to take part in the campaign it was the icing on the cake. It is great knowing that we are on the TV at the moment and having our '15 minutes of fame'. It's something we will never forget, and when we saw the ad for the first time it was actually quite emotional and immediately brought back the memories of our holiday."
, who stayed with her family in a
four bedroomed villa in Playa Blanca, Lanzarote
, said, "We both work full time and understand the importance of being a family with no outside pressure for a couple of weeks a year. This experience has reinforced the importance of our own space and freedom in our holiday home and we are super-excited about family and friends seeing the results on TV and Facebook."
The films have also given holiday home owners a unique insight into what their guests do on holiday, giving them an unexpected opportunity to anticipate their needs. Owners
Moira and Keith Brown
, who own the HomeAway.co.uk trullo chosen by
said: "As owners we never get to see other people having a happy fun-filled holiday - but now we can, how wonderful is that?"
, Senior Regional Director of HomeAway UK, said, "The families who took part in this unique initiative are proof that you don't have to stay in a five star hotel to have a five star holiday. They reveal how holidays are evolving and that people want to try new and exciting experiences. It is great that the memories of their holidays will live on through these films and we hope they enjoy being HomeAway.co.uk celebrities."
To find out more about the HomeAway.co.uk new brand campaign, 'We Found a Place to...' where the videos were used and view the individual family videos, visit
View all the HomeAway.co.uk campaign videos on the company's Youtube page:
NOTES TO EDITORS