The Creators Of Halo(R) And The Publisher Of Call Of Duty(R) Unveil Destiny(TM) (Graphic: Business Wire)

A new generation of gaming is upon us. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), together with critically-acclaimed developer Bungie, revealed the first sneak peak of their partnership. The game, called Destiny, is an ambitious evolution of the first-person action genre that brings gamers together in a shared, persistent world. The result of a large-scale collaboration between Activision, the publisher of such mega franchises as Call of Duty, Skylanders Spyro’s Adventure ^TM and Skylanders Giants ^TM , and Bungie, the creators of Halo®, Destiny is poised to become the next advancement in interactive entertainment by melding first-person action gaming with a persistent, dynamic online world.

Destiny combines Bungie’s trademark grand scope, sci-fi storytelling and adventures with visceral first-person action gaming that takes place in an unfolding, cinematic universe. Additionally, Destiny delivers a unique social gaming experience to consoles by offering players a connected, living world that they can explore, combined with vibrant social spaces where they can congregate and celebrate achievements, and share remarkable adventures grouped with friends or solo.

“Bungie defined first-person action games over a decade ago with Halo, and with Destiny they will evolve the genre once again,” said Eric Hirshberg, CEO of Activision Publishing. “ Destiny is a world that evolves. It is a world with wide boundaries that allows you to roam and explore. It is a world where, even in story mode, you could encounter other players on their own adventures. And of course, it is a world that brings all of this together with the visceral, heart pounding immediacy of an expertly crafted first-person action title. We are very excited to bring this ambitious, innovative and creative game to players around the world.”

“Activision focuses on doing a few things, exceptionally well. And Bungie has had the same ethos,” Hirshberg continued. “Together we are focusing the considerable resources, creativity and energy of both organizations to do something new, something ambitious, but most importantly, something fun.”

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