Feb. 18, 2013
/PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly owned subsidiary,
Qualcomm Life, Inc.
, is kicking off a Wireless Walking Challenge in collaboration with the
American Heart Association
Mobile World Congress
2013 being held at Fira Gran Via in
February 25-28, 2013
. The company also announced it is expanding the release of the 2net™ Connect Application Interfaces (APIs) to developers in
and initiating its Global 2net App Developer Challenge.
"Qualcomm Life is delighted to be working with the American Heart Association on the Wireless Walking Challenge by providing participants with a fun, engaging wireless solution to track physical activity to improve cardiovascular health," said
, vice president and general manager, Qualcomm Life. "The openness of the 2net Platform allows challengers to select whichever device or app best suits them, enabling a truly personalized health experience where data is automatically collected and seamlessly aggregated across a variety of sensors, wireless technologies and applications."
Qualcomm Life and the American Heart Association are working together to launch the Wireless Walking Challenge to encourage people to increase their physical activity in order to ultimately improve their heart health, and attendees of Mobile World Congress have the first opportunity to compete in this global challenge. To participate, attendees can download their choice of a mHealth app, including
, or leverage a pre-owned activity monitoring device, including
, to track their steps throughout the conference. The mHealth apps and devices are connected to the Wireless Walking Challenge app via the 2net Connect APIs, so participants' steps are automatically updated and reflected in the app leaderboard. The Challenge app will be a central hub for participants to track their steps and earn prizes based on their total steps taken in relation to other participants enrolled in the challenge. The steps will be tracked via the web-based leaderboard and those with the three highest totals of steps at the end of each day will be awarded
respectively. The grand prize, awarded to the participant with the most cumulative steps at the conference close, is a Dell XPS tablet. Participants and conference attendees are also encouraged to follow the challenge conversations on Twitter by following @QualcommLife and via the #WalkStar hashtag.
Expanded Availability of 2net Connect APIs
The Global 2net App Developer Challenge kicks-off today and runs through
. Cash prizes will be awarded to the first, second and third place entries and will be in the amounts of €15,000, €10,000 and €5,000 respectively. The competition results will be announced at the
Conference held in
September 3-5, 2013
Qualcomm Life's 2net Connect APIs, previously only available in
the United States
, create a consolidated stream of biometric data that can be leveraged across multiple data-enabled platforms, including Andriod, iOS, Microsoft and BlackBerry. The value of this consolidated data stream is compounded by the fact that the
has grown to be one of the most comprehensive and open wireless ecosystems in the world, with over 220 customers and technology enablers.
Qualcomm Life at MWC
Qualcomm Life will be showcasing the 2net Platform and Hub as well as the latest news and winners of the Wireless Walking Challenge at the Qualcomm Life booth at Mobile World Congress (Hall 3, Stand 3B64).