BACARDI Rum Launches New Pineapple Fusion During NBA On TNT All-Star Saturday Night Party

CORAL GABLES, Fla., Feb. 17, 2013 /PRNewswire/ -- BACARDI, the world's best-selling and most awarded rum, unveiled its latest addition to the brand's flavored rum lineup, BACARDI ^® Pineapple Fusion ™ at last night's NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.

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John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas last night.

While rubbing elbows with tastemakers, attendees were among the first to sample Pineapple Fusion, the new BACARDI flavored rum that is a fusion of pineapple and coconut rums.  In the spirit of fusion, the event brought together great cocktails, music and NBA legends.

"All-Star 2013 was the perfect setting to unveil BACARDI Pineapple Fusion Rum. Our terrific partnership with the NBA and Turner Sports helped us set the stage to showcase our latest innovation," said Juan Rovira, Chief Marketing Officer, Bacardi U.S.A. Inc. "BACARDI rum has been starting parties for more than 150 years by evolving to meet the tastes of the modern consumer while maintaining the quality and smoothness that has set the brand apart for generations. We are excited to preview this new product before its national launch in April."

About BACARDI Rums  In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite rum brand. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous drinks including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada and the Presidente.  BACARDI rum has won more than 500 awards for quality and product profile making it the world's most awarded rum.  Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.  Bacardi U.S.A. Inc., is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's most awarded and best-selling premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; and other leading and emerging brands. www.bacardiusa.com 

For additional information:

Jennifer Mestayer, Account Supervisor  Zeno Group 212.299.8976 / [e-mail]

SOURCE BACARDI

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