AUSTIN, Texas, Feb. 15, 2013 /PRNewswire/ -- Alamo Drafthouse Cinema is pleased to unveil its plans for its first location in Kalamazoo, Michigan. The ten-screen theater will be owned by EPR Properties and operated by Alamo Drafthouse and located at 180 Portage Street, former home of the Rave Cityplace 14.
Kalamazoo reminds me a lot of our hometown of
Austin with its strong economy, large university, great beer scene and solid arts community. We are very excited about this opportunity and to become a part of the neighborhood," says Alamo CEO
Alamo Drafthouse combines dinner, drinks, films and events, all under one roof. The theaters have been heralded for their unique programming events and high exhibition standards, earning accolades like "Best Theater Ever" ( Time Magazine) and "the coolest theater in the world" ( Wired).
Alamo Drafthouse provides a unique combination of theater and restaurant, showing first-run movies, independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. Customers order food and drinks from servers who quietly attend to them throughout the movie.Customers are encouraged to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, the Alamo shows a curated collection of rare and humorous clips. "We're proud of the fact that we don't show any advertising," Tim League said. "People don't want to pay for a movie and then be bombarded with 20 minutes or more of shampoo commercials and military recruiting ads. If you don't like the movie, we strive to produce a pre-show good enough to still make for a great experience." Additionally, Alamo Drafthouse protects the theater experience with a zero tolerance policy for people who disrupt the film with talking or texting. Alamo Drafthouse was featured on global news for a viral "Don't Talk" PSA that used a humorously misguided voicemail from an actual patron who was ejected for texting during the film. The full story on the long tradition of Alamo's no talking/texting policy can be found here. Alamo Drafthouse Kalamazoo will feature ten screens of new releases, repertory programming and the Alamo's unique signature programming with seating for 900 moviegoers. Each of the auditoriums will be equipped with state of the art digital projection and sound. Alamo Drafthouse Kalamazoo will also be equipped for 35mm projection. In addition to the superior AV equipment, the layout of each screening room will eliminate the traditional front row, ensuring every seat in the house allows for a great viewing experience. The theater is expected to open in mid-2013.