Feb. 15, 2013
/PRNewswire/ -- Wondering how much this year's
gift cost? Probably less than you think. In a new survey by priceline.com (Nasdaq: PCLN), 69% of all shoppers admitted to being bargain hunters with their
gifts. They also firmly subscribe to the theory that it's the thought that counts - 71% said they had no intention of letting on how much they saved on their gifts. The survey, conducted the day before
, drew over 2,300 responses.
When asked which gifts they felt were "very romantic" for the big day:
- 86% chose an overnight stay in a luxury hotel
- 60% chose dinner
- 57% chose jewelry
- 51% chose flowers
- 25% chose a Valentine's Day card
- 18% chose chocolate
- 12% chose clothing
"Gifts that require a little bit more thought and planning were clearly viewed as being more romantic choices," said priceline.com's in-house Travel Ekspert Brian Ek. "While it may be perceived otherwise, a luxury hotel stay is actually very easy to plan and book, and may be the best bargain of all when it's booked through priceline.com."
hotel savings were substantial, and varied by city. Priceline.com looked at bookings made by mobile-equipped customers who used the popular
hotel service on the
app for iOS and Android. The deepest
savings were found in
(an average of 60% off published rates), followed by
(53% off), Raleigh-Durham (51% off),
New York City
(43% off) and
(41% off). Other guests using priceline.com's website and its no bidding-required
(sm) service saved up to 45% over published rates.
Owners of mobile devices equipped with the
hotel booking app were the most last-minute among
shoppers. 74% of guests with mobile devices booked their
rooms within 24 hours or less of check-in. Of those mobile-equipped guests who waited until the big day itself, 69% booked their rooms after
, while 11% held out until after
to make their reservations. Fortunately, those last-minute bookers stayed close to home – 51% booked hotels that were only 15 miles away or closer.
On the other hand, 35% of those who responded to priceline.com's
survey said they bought their gifts a week or more in advance. 38% purchased a couple days ahead and only 9% waited until
itself (hopefully, these were the flower-givers).
About the Priceline App
app is optimized for the iPhone5, and can be downloaded for free from the iTunes store
. Priceline.com also offers a version of the app for Android, that can be downloaded for free from the Android market
. Travelers with other devices can access priceline.com's mobile-friendly website at
About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and Rentalcars.com - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in
Booking.com is the number one online hotel reservation service in the world, offering over 260,000 hotels (as of
January 1, 2013
), and is available in 41 languages. More recent hotel counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding.
Agoda.com is an
-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.