Feb. 15, 2013
/PRNewswire/ -- House of Lords Clothing, known for their distinctive style and high-quality men's shirts and denim, will be showcasing their Route 66 Spring collection featuring casual chic and the latest trends in plaid at PROJECT in the MAGIC Marketplace fashion trade show in
February 19-21, 2013
Celebrities, designers and consumers have been embracing trends in plaid, which served as the inspiration for the new collection. Plaid is being seen on the runways and in the collections of the biggest names in fashion. House of Lords is offering a fresh take on this by incorporating bright colors, distinctive washes and their signature edgy style in order to give this trend an update for the spring.
"We can't wait to unveil our new collection at PROJECT this year," said House of Lords founder
. "This is a brand new look for us, it incorporates everyday comfort with the quality and attention to detail that we are known for. We have already received an overwhelming response about the fresh simplicity that the collection offers."
Buyers and the press can view the unveiling of the new line by visiting the House of Lords
PROJECT MENS/WEAR booth #1141
and view the original Avalon Collection at
MAGIC PROJECTMVMNT booth #3140
in the Mandalay Bay Convention Center. To arrange individual appointments, email
For more information, go to
. Or for regular updates on exciting new developments from House of Lords, follow the company on Twitter (@HouseofLordsUSA) and Facebook (
About House of Lords
For the man who owns his style, House of Lords proudly pushes the boundaries of fashion to create a powerful look that gets noticed. Founded in 2008, our premium line of men's streetwear shirts, clubwear shirts and high-quality jeans embody a distinctive strength and raw energy. Our founder remains immersed in the development of every new design, drawing his inspiration from the nightlife he loves, the rock & roll he grew up with, and the emerging trends he discovers around the world. The result is an effortlessly edgy style that is at once refined and more than a little untamed. House of Lords is sold exclusively through high-end specialty boutiques and hand-picked online retail sites.
SOURCE House of Lords