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UC Irvine Extension Announces New Online Event Marketing Course And Webinar

IRVINE, Calif., Feb. 15, 2013 /PRNewswire/ --  University of California, Irvine Extension announces a new online course, Event Marketing, Fundraising, and Sponsorship, as part of their Meeting and Event Management Specialized Studies Program. The course will provide students with the practical skills necessary for proficiency in planning fundraising events and securing sponsorships. Additionally, UC Irvine Extension will host a free online webinar on event food and beverage selection, budgeting and negotiations.


"In event management, success in supervising a company or organization's bottom line is achieved when professionals are armed with powerful and effective strategies to manage events and fundraising plans," said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. "This course will arm professionals with proven industry-leading best practices."

The Event Marketing, Fundraising, and Sponsorship course will be offered online from May 6 to June 16, 2013. Participants will learn the many facets of fundraiser planning including event marketing, securing sponsorships, volunteer collaboration, and on-site management. Course instructors, Jessie Steward, director of special events and Carlin Motley, special events strategist – both with UC Irvine University Advancement – will draw upon on their years of experience in fundraising and event planning to provide participants with front-line expertise and proven day-to-day strategies.

The "Event Food and Beverage Selection, Budgeting and Negotiating" webinar will take place on March 3 from 11:30 a.m. to 12:30 p.m. PST. The webinar will discuss food and beverage menus, event budgets, and contract negotiations, utilizing real life case studies. Whether it's for a small internal event or a big-budget function, event planners will benefit from learning about the food and beverage industry from an insider's perspective.

UC Irvine's Meeting and Event Management Specialized Studies Program was established in 2012 in response to event management job growth across a wide range of industries, and the increased demand for professionals capable of managing all of the details of special events. The program introduces professionals to the latest techniques and tools in event management, and provides them with networking opportunities within their field.

For more information or to register for the course, please visit or call (949) 824-5414. To register for the free online webinar, visit

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