February 15, 2013
- Volume and value distribution strategies reviewed to drive growth in B2B market as company expands security portfolio
Kaspersky Lab today announced it has entered into partnership with COMPUTERLINKS UK LTD, the
next generation distributor of IT security and Internet technology solutions, as part of its new distribution strategy in the UK. The new strategy will maximise the company's routes to market and emphasise the company's focus on value as it builds its solutions based business in the UK.
Under the new agreement, COMPUTERLINKS UK LTD will offer its channel partners the newly released Kaspersky's Endpoint Security for Business solution as part of its core IT security technology portfolio. The announcement further strengthens the distributor's ability to deliver profitable growth to its partners' businesses and competitive advantage to their customers as they face growing IT security challenges.
"We are committed to working with distributors who have the same belief as us - that IT security is not a commodity but seen and delivered as a value-added service," said
, director of sales and marketing, B2B, Kaspersky Lab. "The 'value-add' experience and reputation that COMPUTERLINKS UK LTD has in this field will prove to be invaluable both to our customers and channel partners."
This appointment follows Kaspersky Lab's launch of the latest edition of its business security platform, Kaspersky Endpoint Security for Business, which enables firms to control and protect the growing number of devices while reducing resource demands on IT teams. The upgraded solution encompasses endpoint, mobile device management, data protection and systems management, and is all managed by a single, unified management console.
Robinson continued: "The IT security landscape that customers must manage today is becoming increasingly complex. The breadth and depth of the Kaspersky Endpoint Security for Business will enable resellers to deliver a rich and comprehensive protection suite to meet these challenges. The new strategy, with its focus on establishing a full value model alongside its existing volume business, will in turn enable Kaspersky Lab to remain at the forefront of the evolving channel landscape as it enhances its portfolio of security solutions."