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TheStreet Open House

Hallmark Turns Up The Music With New Cody Simpson Greeting Cards

KANSAS CITY, Mo., Feb. 15, 2013 /PRNewswire/ -- Hallmark is sharing the love today with the launch of its new Cody Simpson greeting card collection — now available in Hallmark Gold Crown ® stores nationwide. The collection provides millions of Cody Simpson fans everywhere a fun, new way to share messages with fellow "angels" and "gentlemen." No matter what the occasion — to celebrate a birthday, say "It's your birthday, Angel!" or to say "G'day" — Cody Simpson greeting cards will make someone's day.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/hallmark-turns-up-the-music-with-new-cody-simpson-greeting-cards-191392571.html

Exclusive Cody Simpson greeting cards, also will be available in Wal-Mart stores soon. The cards come in a variety of formats, including 3D cards and Cards with Sound with messages and music from Cody. The cards showcase photos of the teen heart throb and incorporate messages and designs celebrating Cody's passions — the Australian Gold Coast and surfing. Some cards also include attachments, such as mini lapel pins, temporary tattoos, locker magnets or stickers. The cards range in price from $2.99 for standard greetings to $9.99 for Big Time Sound cards.

"We are thrilled to share a new way for Cody Simpson's growing fan base to connect with each other and his music," said Hallmark Licensing Director Jenny Hofeditz. "This greeting card line focuses on making each one of Cody's fans feel as unique and special as they are to Cody." 

To mark the launch of the new card line, Hallmark and teen publication J-14 are partnering to send one lucky fan to Los Angeles for a guitar lesson with Cody Simpson. Fans can check out the Cody Simpson Card Craze at J-14.com to play a digital card matching game (match the Cody Simpson greeting card image with the correct message), plus enter the sweepstakes for their chance to win. The sweepstakes launches today and runs through the end of April. Fans also can get 10 helpful tips from Cody on 'how to spot a gentleman,' a nod to the song "Gentleman" on his hit album, "Paradise."

"Cody has a very close-knit relationship with his fans," commented Sara Nemerov, SVP and Head of Global Consumer Products & Brand Licensing at Warner Music Group. "The innovative and exclusive greeting cards created by Hallmark are another way for Cody to connect, share his positive messaging and his deep love of music with them."

The Cody Simpson greeting cards from Hallmark are now available in Hallmark Gold Crown ® stores. Wal-Mart stores will carry a large selection of the cards nationwide beginning in late February. For more information, visit www.j-14.com/codysimpson/.

About Hallmark Cards, Inc. Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 39,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown ® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

About Cody Simpson With over 4 million Twitter followers, over 4 million Facebook likes and more than 153 million YouTube views, 16-year-old pop star Cody Simpson is already a teen phenomenon. Simpson, who recently released his debut album "Paradise," is currently on tour supporting Justin Bieber on Bieber's "Believe Tour" and will kick off his first European tour in February.  2012 proved to be a banner year for Cody, having kicked things off with his own sold out "Welcome To Paradise Tour" and being named "Favorite Aussie Superstar" at the 2012 Nickelodeon Kids' Choice Awards. Simpson was also among the top stars invited to participate in the 134th annual White House Easter Egg Roll, and kept busy leading up to the release of "Paradise," by joining Big Time Rush on the massive "Big Time Summer Tour" and releasing a new interactive film, "Finding Cody," via Warner Music Group's original YouTube channel, "The Warner Sound." For more information on Cody Simpson please visit www.codysimpson.com.

For more information on Cody Simpson Consumer Products & Brand Licensing opportunities, contact Sara Nemerov, sara.nemerov@wmg.com.

Related Links:

Cody Simpson Hallmark Greeting Cards

Hallmark Cards, Inc.

SOURCE Hallmark Cards, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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