This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Hilton, Marriott, Four Seasons Are Most 'relevant' Hotel Brands

Why Conversational Relevance?This study on the hotel industry is the first demonstration of Brodeur's new Conversational Relevance model. Applicable to any industry, organization, brand, person, idea, candidate or cause, the Conversational Relevance methodology measures buzz volume, impact and positivity/negativity across four relevance dimensions. At the same time, it identifies hot topics, positive and negative, uncovering hidden strengths on which to build a business and risks that could devolve into crises.

The Conversational Relevance methodology has a number of advantages:
  • It relies on real people freely sharing thoughts with others who have common interests about things that matter to them.
  • Since it finds conversations where they occur, there's no location bias.
  • It's devoid of any response bias that could occur through a survey questionnaire.

"Our relevance strategy is founded on the principle that creating a dominant, relevant brand is as much a science as an art," said Coville. "Relevance can be quantified and, more importantly, systematically improved to support behavior change in the people you're hoping to influence. Conversational Relevance is just one of our many services that deliver on this principle."

For more information on Conversational Relevance and hospitality, visit http://www.brodeur.com/wp-content/uploads/2013/02/Brodeur_Hospitality-Relevance-Audit-2.14.13.pdf.

About Brodeur PartnersBrodeur Partners is a strategic communications company that helps organizations become and remain relevant in a complicated world. Headquartered in Boston, the company has five U.S. offices and operates in 33 countries globally. It is differentiated by its focus on relevance, behavioral change and ability to bring a discipline-agnostic approach to its non-profit, consumer and business-to-business clients. www.brodeur.com

About MavenMagnetMavenMagnet does innovative market research by leveraging the power on online conversations. The company has developed a unique aggregation and analytics platform to garner rich insights keeping intact the core fundamentals of market research. Based in New York City and Mumbai, MavenMagnet operates globally with capabilities to conduct research in 12 languages. www.mavenmagnet.com

3 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,058.35 -469.68 -2.84%
S&P 500 1,913.85 -58.33 -2.96%
NASDAQ 4,636.1050 -140.4030 -2.94%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs