Marketers may register for the complimentary webinar at http://www2.pardot.com/leadstorevenue.The news of the webcast follows ExactTarget’s October acquisition of business-to-business marketing automation provider Pardot, a move that extended ExactTarget’s ability to serve both business-to-business and business-to-consumer marketers worldwide. Pardot enables marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot powers lead nurturing and lead scoring to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
ExactTarget Executive, Leading Industry Analyst To Discuss Future Of Lead Management In Live Webcast
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