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Life:) Receives Excellence In Dashboard Design Award

ISTANBUL, February 15, 2013 /PRNewswire/ --



Turkcell (NYSE:TKC, ISE: TCELL), Turkey's leading communications and technology company's 80% owned subsidiary in Belarus, BeST operating under trademark life:), has received the Excellence in Dashboard Design Award from Microstrategy, one of the world's leading independent public business intelligence software vendors.

     (Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

     (Photo: http://photos.prnewswire.com/prnh/20130215/594826 )

life:) was listed among the top 5 among the awards given at the "Microstrategy World" organization, which is staged annually by Microstrategy with participants specialized in business intelligence. This year's event, the 16 th, saw a record of 2,500 participants, and life:) was chosen among the top 5 companies in the category of the best dashboard developed in the world. From among a total of 87 contenders for this category including life:), the other companies listed in the top 5 were Apollo Group (education sector), the Cheescake Factory (food sector), Pinnaccle Corporation (IT sector), and Generali Employee Benefits Network (finance sector).

In 2012, life:) initiated a data warehouse project aimed at gathering all the data in the company in one source, as well as to manage it, ensure consistency, and report from a single point, using US-based company Microstrategy's technology. It developed a dashboard (demonstration panel) on the data warehouse, with the objectives of presenting data to upper management in a visual manner, thus shortening the decision-making process, and automatizing the reporting process by removing the human factor. This dashboard made it possible to automatically reach data on a single interface from anywhere on mobile devices. For instance, with this dashboard the sales team is able to track each distributor's sales numbers instantly with the advantage of mobility; or else reports that had formerly required significant manpower, can be prepared instantly and automatically requiring no single individual.

life:)'s General Manager Ismet Yazici commented that "Working in a highly competitive environment like Belarus, efficiency, and thus rapid decision making is of utmost importance to us.  This award proves that we are on the right track in terms of our corporate agility.  We have shown remarkable achievements in 2012 and are targeting even better results going forward."

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