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Ulta Salon Cosmetics & Fragrances Inc. (ULTA): Today's Featured Diversified Services Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Ulta Salon Cosmetics & Fragrances (ULTA) pushed the Diversified Services industry lower today making it today's featured Diversified Services laggard. The industry as a whole closed the day up 0.3%. By the end of trading, Ulta Salon Cosmetics & Fragrances fell $11.69 (-11.8%) to $87.80 on heavy volume. Throughout the day, 6.9 million shares of Ulta Salon Cosmetics & Fragrances exchanged hands as compared to its average daily volume of 721,500 shares. The stock ranged in price between $86.90-$89.51 after having opened the day at $88.30 as compared to the previous trading day's close of $99.49. Other companies within the Diversified Services industry that declined today were: Weight Watchers International (WTW), down 17%, Strayer Education (STRA), down 16.4%, Limelight Networks (LLNW), down 8.1%, and Fortune Industries (FFI), down 7.9%.

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Ulta Salon, Cosmetics & Fragrance, Inc. operates as a beauty retailer that provides prestige, mass, and salon products; and salon services in the United States. Ulta Salon Cosmetics & Fragrances has a market cap of $6.3 billion and is part of the services sector. The company has a P/E ratio of 41, above the S&P 500 P/E ratio of 17.7. Shares are up 0.5% year to date as of the close of trading on Wednesday. Currently there are six analysts that rate Ulta Salon Cosmetics & Fragrances a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Ulta Salon Cosmetics & Fragrances as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, notable return on equity and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services (IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers (SCC).

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