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SALT LAKE CITY,
Feb. 14, 2013 /PRNewswire/ -- YESCO skins Las Vegas Boulevard's newest retail development with the world's highest resolution LED screen to create an iconic attraction.
Standing out among the endless array of signs, thematic features and unique architecture in
Las Vegas is no simple task; the Boulevard's sidelines are constantly animated with the latest and greatest technologies, carefully positioned to attract and entice Vegas' wide-eyed visitors. What better way to overcome these visibility challenges than to integrate the world's most vibrant and Vegas' largest LED feature into the crown of your building?
Anchored by retail giant Walgreens, the 120' tall Harmon Corner Retail Center occupies the northeast corner of one of the most dynamic intersections in
Las Vegas, with high-profile neighbors including The Cosmopolitan, Aria at City Center and Planet Hollywood. Developed by BPS Partners and designed by SH Architecture, the Harmon Corner feature was envisioned as a 'digital icon' at one of
North America's busiest pedestrian intersections and to command attention from all northbound traffic – even during the sunniest of
Las Vegas days.
Brett Torino, a principal of the development's ownership group engaged YESCO early in the design process to ensure the high level of collaboration and coordination required between the design and engineering teams. Precise integration was a high priority. "
We set out to build the most unique and successful retail destination in the country and to realize our vision we engaged a world-class team. We knew that our ambitions for the LED screen would only be successful if we brought in a company with the creativity, technology and fabrication capabilities to deliver a turnkey project from concept to completion; YESCO did just that," stated Mr. Torino.
YESCO Electronics' 12mm SMD (Surface Mount Diode) technology was selected as the most appropriate due to its high brightness and contrast capabilities, along with the fact that the compact size of the individual modules could achieve the smooth radius required for the screen to 'skin' the architecture seamlessly. At approximately 310' wide by 60' tall, the enormous screen is populated with close to 11 million pixels, equating to almost 32 million RBG diodes; by far the highest resolution that has ever been accomplished at this scale.