“We designed this program to engage our customers broadly and reward them for shopping in our store and online,” stated Luis Fernandez, Executive Vice President & Chief Marketing Officer for The Bon-Ton Stores, Inc. “We are enthusiastic about the relaunch of our loyalty program and anticipate this engaging program will excite our customers and increase loyalty.”About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc. Relaunches Its “Your Rewards” Customer Loyalty Program
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