This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Bon-Ton Stores, Inc. Relaunches Its “Your Rewards” Customer Loyalty Program

Brendan Hoffman, President & CEO of The Bon-Ton Stores, Inc. (NASDAQ: BONT) announced today that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just $200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven nameplates, including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers or online. Anyone who currently has a Your Rewards credit card will be automatically enrolled.

“Our customers enjoyed the former program, but we felt that it needed to be improved so that customers had more flexibility to enjoy their rewards,” Mr. Hoffman said. “The new Your Rewards program will deliver great value to our customers.”

The new program rewards customers in a much more tangible, flexible way, giving them a $20 Rewards Card for every $200 spent. Each reward can be applied to a purchase of $50 or more, with certain exclusions, or they can be accumulated and stacked for greater savings as they are earned. Customers will be able to use multiple Rewards Cards with their purchases, thereby “stacking” their redemption which will start at $20 off $50 and increase as rewards are earned: $40 off $100, $60 off $150, $80 off $200 and up. For cosmetics or fragrance purchases, customers will receive $10 off a $50 purchase and they can stack the rewards to save even more.

There will also be opportunities to double the number of Rewards Cards earned in any given month. If a customer shops in store and online or in a featured department within the same calendar month they will receive two Reward Cards, after spending a total of $200. Rewards Cards will be automatically mailed to customers monthly and will be valid for 45 days from the estimated date they are delivered.

The Your Rewards customer loyalty program will continue to have an “Elite” level for our best customers. Cardholders may achieve Elite status by spending over $1000 annually. They will receive additional benefits such as complimentary online shipping offers and exclusive Elite discounts each month.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.30 -0.92%
FB $118.08 0.55%
GOOG $695.81 0.50%
TSLA $232.30 -0.01%
YHOO $35.97 -0.11%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,052.63 -10.74 -0.52%
NASDAQ 4,730.8550 -32.3690 -0.68%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs