This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Customer Service in Cloud World

Stocks in this article: IBM AMZN FB GOOG

NEW YORK ( TheStreet) -- Rather than adapt existing applications to the cloud, what's increasingly evident is developers are creating a cloud-based Internet layered on top of the existing Internet.

Google (GOOG), Amazon.com (AMZN), Facebook (FB) and all the other neat new services that deliver custom results to you in the blink of an eye are built on cloud. Pages are created on the fly by machines. They're not built by people and then pointed to, they don't have "Web addresses" in the way we think of them. They seem untouched by human hands.

Whether you're searching for individual needles in a big haystack of data or seeking relationships within the haystack or trying to address huge numbers of mobile users within a small geography, the cloud world is materially different from the World Wide Web as first envisioned by Tim Berners-Lee.

So how do you do "customer service" in this world?

This, it turned out, was the topic of the "cloud chat" I was asked to do for IBM (IBM) Thursday. It wasn't about cloud developers but about cloud customers, cloud users. What do you do when the cloud doesn't seem to have the droid you're looking for?

I've had that problem myself, specifically at Amazon. Someone paid me roughly $30 last year for something they bought there, and I've been trying to track down what it was for tax purposes.

This is where things break down. I've moved my email to the cloud because I no longer have time to filter out the spam, semi-spam and demi-spam filling my old PC inbox. Amazon didn't have the new address in its files, so its bots didn't know how to help me. Someone could have probably looked up the transaction record from the tax form sent to me but how do you find that someone?

The technologies we use for customer service simply don't scale to cloud, because people don't scale to cloud. I tried email with Amazon but other companies have tried live operators, or live operators behind chat lines, and they've all failed. IBM itself sees some hope in tweeting, which was what our conference was really all about, but that seems just as unlikely to work.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs