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Feb. 14, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the
2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
"2013 is poised to be digital's most exciting year yet as the growing ubiquity of digital platforms presents marketers with nearly endless opportunities to connect and engage with consumers," said
Linda Abraham, comScore CMO and EVP of Global Product Development. "It's clear that the dynamics of the marketplace have fundamentally evolved through the adoption of smartphones and tablets and the increasingly 'digital' nature of all media. Navigating this changing landscape requires a holistic understanding of the key trends, underlying drivers and new opportunities that the digital ecosystem will bring in the year ahead."
To download a complimentary copy of the
2013 U.S. Digital Future in Focus report, please visit:
Key insights from the
2013 U.S. Digital Future in Focus include:
Social Media Market Matures as Focus Turns Toward Building Business Models and Financial Success
Americans' usage of Social Networking sites continued to be dominated by Facebook, which accounted for 5 out of every 6 minutes spent online on these sites. Facebook's 2012 IPO signaled a maturation of the social media market with a renewed focus on building strong business models and monetization streams. Several other social media players also made waves in the public markets this year, including LinkedIn, Yelp, Zynga and Groupon. Several other notable social media players like Twitter, Tumblr, Pinterest and Instagram (now part of Facebook) have all posted strong user growth as they begin to ramp up their revenue engines.