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TheStreet Announces Strategic Alliance With Philly.com

NEW YORK, Feb. 14, 2013 /PRNewswire/ -- The Street, Inc. (NASDAQ: TST), a leading digital financial media company, and Philly.com, the most popular news website in the Philadelphia region, announced entry today into a strategic alliance.  TheStreet will begin providing a selection of its award-winning personal finance coverage as integrated content for business news offered on Philly.com, which is the website owned and operated by The Philadelphia Inquirer's parent company, Interstate General Media.  In addition, TheStreet will also provide its content to business news that is featured in The Inquirer.     

(Logo: http://photos.prnewswire.com/prnh/20130102/NY35868LOGO-b)

"I grew up reading The Philadelphia Inquirer and am pleased that The Street has entered into this digital partnership with Philly.com," said Jim Cramer, TheStreet's Founder and Chief Markets Commentator.

"We couldn't be happier to get Jim Cramer back home to Philadelphia and to welcome TheStreet to Philly.com," said Lexie Norcross, Director, Interstate General Media, parent company of Philly.com. "TheStreet distinguishes itself with its compelling take on the financial markets and the enormous flair that it uses to deliver the message."

Philly.com readers will also receive exclusive offers to purchase TheStreet's premium services, including Action Alerts PLUS, Options Profit and Real Money.

"TheStreet's objective is to offer actionable & trustworthy news to investors everywhere," said James R. Freiman, Senior Vice President of Business Development & Strategy at TheStreet. "The Philly.com alliance brings us one step closer to fulfilling that mission while offering our advertising partners additional reach through another major U.S. market."

"We feel The Street is a perfect fit for Philly.com -- we love direct, no nonsense commentary and we know that our audience and advertisers have come to expect that experience, as they will find in reading TheStreet," said Steve Alessi, Vice President, Digital Advertising and General Manager of Philly.com. "Our 5 million unique readers will get the best business news coverage in the area by combining the trusted reporting of our journalists at Philly.com, the #1 media site in the region, with the well-known and respected reporting provided by TheStreet."

About Interstate General Media Interstate General Media LLC is the parent company of Philadelphia Media Network (PMN), publisher of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com. With its multiple brand platforms and integrated print and digital products, PMN is the region's largest media network and the industry's technological leader and innovator. Philadelphia Media Network publications reach an average weekly audience of 2.1 million adults – more than the combination of the three early evening television news shows or the combination of those radio stations ranked in the top five during morning drive-time programming.

About TheStreet TheStreet, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company's network of brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, Chat on TheStreet, MainStreet and RateWatch. For more information on TheStreet's business, visit www.t.st. For financial and business news, actionable trading ideas, stock quotes and more, visit TheStreet.com, follow TheStreet on Facebook and Twitter, and access TheStreet through all major mobile and tablet platforms.  For more information on The Deal, visit www.thedeal.com.

Contacts: Erin Corcoran TheStreet, Inc.212-321-5566 erin.corcoran@thestreet.com

Jonathan Tevis Events and PR Representative, External RelationsInterstate General Media LLC(o) 215/854-5790, (c) 609/313-5603 jtevis@phillynews.com

 

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